Allegra’s Bell

, came to to build an online store showcasing her personal line of children’s soft-goods.

A talented graphic artist in her own right, Natalie brought much of the visual language to the table, and Marco helped her refine the layout for the Web.

was brought in to handle execution, implementing the site on Shopify, while did the photography.

A big challenge on this project was product customization. Not only did customized orders need to flow directly into the system, but Natalie wanted a visualization of the name on the product. I devised a non-Flash method utilizing jQuery and Typekit. This allows single solution that works well on desktops, tablets, and phones.